Frida
Frida – Smart, Real‑World Parenting Solutions
From delivery to boogers, butts & beyond!
Frida is not just another baby brand—it’s the secret weapon for parents who want honest, effective tools that work. Founded in 2014 by a mom who’d been through the trenches herself, Frida is driven by a clear mission: to make the unglamorous parts of parenting easier, cleaner, and smarter :contentReference[oaicite:2]{index=2}.
Why Parents Love Frida
- Problem‑Solving Design: Born from real messes and midnight crises—like snotty noses and unexpected diaper blowouts :contentReference[oaicite:3]{index=3}.
- Pioneering Products: Home of the original Swedish-designed NoseFrida, along with clever essentials across infant care, postpartum recovery, and beyond :contentReference[oaicite:4]{index=4}.
- Clinically Trusted: NoseFrida was created by a Swedish pediatric ENT and continues to be recommended by pediatricians worldwide :contentReference[oaicite:5]{index=5}.
- Bold & Candid Voice: Frida tackles taboo topics—from poop to postpartum—with unapologetic authenticity through “Uncensored” educational content :contentReference[oaicite:6]{index=6}.
- Global Reach: Products available in 50+ countries and over 40,000 stores across all major retail channels :contentReference[oaicite:7]{index=7}.
Our Story
It all started with NoseFrida, invented by a Swedish pediatric ENT doctor. When a mom of four brought it stateside, it became the “snot sucker” parents can’t live without. Since then, Frida has expanded to cover everything from sneezy noses and cradle cap to postpartum kits and fertility aids :contentReference[oaicite:8]{index=8}.
Mission & Vision
Frida’s mission is clear: equip parents with practical, innovative tools that work when life gets messy. From the first sneeze to the toughest postpartum days, Frida is on a journey to make parenting simpler, more real, and unapologetically humane :contentReference[oaicite:9]{index=9}.
Our Top Products
- NoseFrida the SnotSucker™ – Swedish-designed nasal aspirator
- Hygiene Filters for NoseFrida
- Windi the Gaspasser™ – instant gas relief
- DermaFrida the FlakeFixer™ – cradle cap care
- Frida Mom Postpartum Recovery Kits
Frida Baby NoseFrida The Snotsucker + Hygiene Filters (20-Pack)
Buy on AmazonThe Frida Baby NoseFrida Snotsucker is the ultimate non-invasive nasal aspirator trusted by pediatricians and loved by parents. Designed in Sweden and made with hygiene in mind, it includes 20 disposable filters and provides instant relief from nasal congestion in newborns and infants. Safe, easy to clean, and gentle on little noses.
